by Petrol Head » Thu Jan 14, 2016 4:26 pm
scobienz wrote: it's a bit confusing to have a news site of interest to expats but 'viewed how the cambodians' view it. I'm not sure what he's getting at there.
So we can rule out creation of new stories - the mission statement you refer to eliminates the most viable untapped market opportunity from the outset.
Perhaps this is their mission statement:
There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know
Therefore, they believe they can create a viable business model by shedding light on "unknown unknowns" because:
- The English language newspapers are not reliable or informative enough, because they do not come from Khmer sources (even though many of the stories actually do) or because Khmers don't care about English language dailies. Fair point.
- Therefore, expats do not get a clear picture of what news means to Cambodians, in the Cambodian context.
- Therefore the only way to truly understand, is to source news exclusively from Cambodian journalists in Cambodian publications.
- Yet, the stories the Cambodians consume in Cambodian publications, in Cambodian, by Cambodians, are more often than not salacious, fallacious, exaggerated, or actually occurred yesterday in Ecuador.
- Therefore, to truly understand Cambodia, Cambodians, the "Pulse" of Cambodia, expats must immerse themselves in a steady stream of Cambodian stories, that actually occurred yesterday in Ecuador.
Conclusion:
The "Pulse" of Cambodia, is actually the "Pulse" of Ecuador.
[quote="scobienz"] it's a bit confusing to have a news site of interest to expats but 'viewed how the cambodians' view it. I'm not sure what he's getting at there. [/quote]
So we can rule out creation of new stories - the mission statement you refer to eliminates the most viable untapped market opportunity from the outset.
Perhaps this is their mission statement:
[i]There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know[/i]
Therefore, they believe they can create a viable business model by shedding light on "unknown unknowns" because:
- The English language newspapers are not reliable or informative enough, because they do not come from Khmer sources (even though many of the stories actually do) or because Khmers don't care about English language dailies. Fair point.
- Therefore, expats do not get a clear picture of what news means to Cambodians, in the Cambodian context.
- Therefore the only way to truly understand, is to source news exclusively from Cambodian journalists in Cambodian publications.
- Yet, the stories the Cambodians consume in Cambodian publications, in Cambodian, by Cambodians, are more often than not salacious, fallacious, exaggerated, or actually occurred yesterday in Ecuador.
- Therefore, to truly understand Cambodia, Cambodians, the "Pulse" of Cambodia, expats must immerse themselves in a steady stream of Cambodian stories, that actually occurred yesterday in Ecuador.
Conclusion:
The "Pulse" of Cambodia, is actually the "Pulse" of Ecuador.
