Bit of a while since I posted on here but thought I'd try and get people's opinion on something.
Am running a Facebook campaign for a particular product for my business and am trying to direct a new product at expats and tourists in particular.
When running an ad on Facebook there are various boxes you can complete in order to direct your ad at a particular market.
These are: Country, Age Group, Language, and Interests.
Even though Facebook clicks for advertising in Cambodia are super cheap I was trying to target more specifically.
I am experimenting with the 'interest' box in particular as this can narrow the target audience.
E.G. if you put interests as: BBC, CNN you will get around 180,000 between 25-50 in cambodia who speeak English.
If you put interests as: The Fast Show, The Inbetweeners and Californication you will only get around 350. This isn't enough to launch a campaign.
This is what I have listed in order to get 1,220 users.
People -
who like #Amazon Kindle, #BBC Radio 1, #Benidorm (TV series), #Big Brother (TV series), #Blackadder, #Bo' Selecta!, #Bored to Death, #Breaking Bad, #Californication (TV series), #Curb Your Enthusiasm, #Deadliest Catch, #EastEnders, #Father Ted, #Gavin & Stacey, #Have I Got News for You, #Jeremy Kyle, #Jerry Springer, #Mad Men, #Misfits (TV series), #Mock the Week, #Only Fools and Horses, #Outnumbered, #Peep Show (TV series), #Skins (TV series), #Spooks, #Strictly Come Dancing, #Summernats, #The Biggest Loser (U.S. TV series), #The Fast Show, #The Inbetweeners, #The Royle Family, #The Wire, #Trailer Park Boys, #Underbelly (series), #Underbelly: The Golden Mile, #Unreported World, corrination street, ricky lake or xfactor
I've been running this camaign for around 8 hours now and have received 15 likes but all from Cambodians. This is not an issue as I believe the Cambodians who have 'liked' are the type of fans we want anyway. But I was hoping for more foreigners.
Anybody got any ideas on subjects/interests that I could add to get the target audience up but to try and focus on the expat and tourist market?
Trying to direct facebook ad at foreigners
- shizzle
- 440 Wind Overload
- Reactions: 0
- Posts: 3881
- Joined: Tue Jan 22, 2008 4:15 pm
- Location: Amongst the surface dwelling Eloi
Is it possible for you to set the language to English and NOT Khmer? That would eliminate all of the Cambodians - and probably only a small fraction of the westerners.Tafrae wrote:E.G. if you put interests as: BBC, CNN you will get around 180,000 between 25-50 in cambodia who speeak English.
You could set the interests to places where Western expats might frequent: Garage, Alley Cat, etc.Tafrae wrote:Anybody got any ideas on subjects/interests that I could add to get the target audience up but to try and focus on the expat and tourist market?
Tourists might be a bit tougher. When you say that you can filter by country - is this the country that they have input into their profile or is it the country that is detected based upon their IP address? If you have access to both, then it should be a breeze.
I have already set the language as English but most Cambodians set there's it seems as English too.
Adding The Garage Rock Bar gives me 20 new people. Alley Cat Cafe doesn't show up it seems.
I have been told this morning by someone with some experience in this that targeting 1,240 people is not a wide enough market.
I may have to add rock bands or something that only foreigners would like - Tom Waits, Johnny Cash, Nick Cave, Oasis etc?
Adding The Garage Rock Bar gives me 20 new people. Alley Cat Cafe doesn't show up it seems.
I have been told this morning by someone with some experience in this that targeting 1,240 people is not a wide enough market.
I may have to add rock bands or something that only foreigners would like - Tom Waits, Johnny Cash, Nick Cave, Oasis etc?
Yeah, I was going to say music - maybe lady gaga? She's got loads of followers. Also, try pontoon's page and some of the other touristy bars etc.
For more tv interests, you could try family guy, Simpsons and the other adult cartoons? They seem popular.
So far, with all the tv you have mentioned, your advert won't appear on my FB. And I like TV
For more tv interests, you could try family guy, Simpsons and the other adult cartoons? They seem popular.
So far, with all the tv you have mentioned, your advert won't appear on my FB. And I like TV
Last edited by Jessb52 on Sat Nov 19, 2011 3:30 am, edited 1 time in total.
- Lucky Lucan
- K440 Knight Captain
- Reactions: 761
- Posts: 22525
- Joined: Fri Mar 04, 2011 12:24 pm
- Location: The Pearl of the Orient
Seeing her would instantly make me close the page.Jessb52 wrote:Yeah, I was going to say music - maybe lady gaga? She's got loads of followers.
1
1
Romantic Cambodia is dead and gone. It's with McKinley in the grave.
You wouldn't see Lady GaGa on the page - it's just used as an interest to locate people for the ad.Lucky Lucan wrote:Seeing her would instantly make me close the page.Jessb52 wrote:Yeah, I was going to say music - maybe lady gaga? She's got loads of followers.
But I would have thought loads of Cambodians would like Lady GaGa too?
Jesseb52 - yeah I may try with Family Guy etc. Cheers
- violet
- Suspicious Little Mad Woman
- Reactions: 291
- Posts: 19717
- Joined: Mon Nov 30, 2009 9:48 pm
- Location: About as far away as can be.
It's Coronation Street not "Corrination".
Yep, Lady Gaga would see you flooded with Khmers!
Sopranos
Life on Mars
Maybe foreign foods?
Vegemite/Marmite
Twix
Maybe with activities Khmers seldom enjoy?
Walking
Yep, Lady Gaga would see you flooded with Khmers!
Sopranos
Life on Mars
Maybe foreign foods?
Vegemite/Marmite
Twix
Maybe with activities Khmers seldom enjoy?
Walking
The mind is not a vessel to be filled, but a fire to be kindled.
- Plutarch
- Plutarch
Books!violet wrote:Maybe with activities Khmers seldom enjoy?
Walking
-
- I live above an internet cafe
- Reactions: 0
- Posts: 134
- Joined: Thu Dec 25, 2008 10:07 am
- Location: NW England
- Contact:
In the 'Interests' section of the ad there is also an option 'switch to broad category targeting'. You may find using these options might give you a greater and specific reach.
Furthermore, don't just run one ad with many different interests. Instead do a few ads with different criteria. For example, target people who are 'single' and like 'Move/film' from the 'switch to broad category targeting' option - just one example.
Furthermore, don't just run one ad with many different interests. Instead do a few ads with different criteria. For example, target people who are 'single' and like 'Move/film' from the 'switch to broad category targeting' option - just one example.
GolfCambodia.com - A golf course guide to Cambodia.
-
- Similar Topics
- Replies
- Views
- Last post
-
- 4 Replies
- 1588 Views
-
Last post by Miguelito
Thu Jun 20, 2019 2:04 am
-
-
Cambodia Airways to launch Phnom Penh-Beijing direct flight
by Bong Burgundy » Thu Mar 09, 2023 7:23 pm » in Travel - 2 Replies
- 518 Views
-
Last post by Bong Burgundy
Wed Mar 29, 2023 11:27 am
-
-
- 13 Replies
- 3851 Views
-
Last post by Oak
Tue May 02, 2023 3:07 am
-
-
Call for foreigners to go get vaccinated
by Bong Burgundy » Fri Mar 05, 2021 3:55 pm » in Cambodia News - 252 Replies
- 47483 Views
-
Last post by Guest
Fri Feb 18, 2022 10:54 am
-
-
- 4 Replies
- 1616 Views
-
Last post by vladimir
Thu Jul 25, 2019 4:26 am