https://pattayaone.news/en/taco-bell-fi ... dditional/Taco Bell to open first store in Bangkok, additional locations coming
Taco Bell’s Thailand franchisee plans to open its first location in Bangkok by early next year, local news reports said. It is possible they could open as early as next month in time for the busy Christmas season. Plans for branches in cities such as Pattaya and Phuket are also on the table.
Thoresen Thai Agencies Pcl, Thailand’s Pizza Hut franchisee, has begun hiring employees for the restaurant in Mercury Ville, a mall at the BTS Chidlom stop on the elevated Bangkok Mass Transit System. The distinctive Taco Bell sign was installed this week.
Irvine-based Taco Bell is owned, along with Pizza Hut and KFC, by Louisville, Ky.-based Yum Brands Inc. It has about 7,000 locations, mostly in the U.S., and annual systemwide sales of $10 billion.
Taco Bell has said it wants to vastly expand overseas under International President Liz Williams, and has begun working in India, Brazil, Spain and other countries with large, well-capitalized organizations as franchisees.
Thoresen Thai trades publicly in Thailand at the equivalent of about a $320 million market cap.
Chief Executive Chalermchai Mahagitsiri told a Thai website Taco Bell will succeed “because the strong flavors meet the palate of Asian people.”
Forbes calls Mahagitsiri’s father, Prayudh, the “coffee king” of Thailand, estimating the latter’s wealth at $1.5 billion, via his Quality Coffee Products, a joint-venture with Nestle that has 60% market share in the country. The family also has interests in mining, shipping, oil and real estate.
Taco Bell in Thailand
Taco Bell in Thailand
Possibly paves the way for a presence in PP eventually. Cue the usual "who cares/who would ever eat this crap when you can get pork and rice a and prahok, etc." comments.
I can't see Thai people going for poor-quality immitation Mexican food. It's main allure in the US used to be how cheap the food was. Not really true anymore and probably won't be cheap in Thailand either.
- newnewnewbie
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It's a sorry excuse for TexMex imho. But here in Asia it would be sort of exotic fare, I guess.
- Miguelito
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A few factors. Historically they were concerned about the supply chain, but that's not so much a factor any more. What it will take is an individual or company willing to make the investment, with both money and time. You actually can't just open a Micky D's, you need to attend Burger University (or whatever they call it) for several weeks. So, if a large group wanted to get the franchise rights, not only would the future store managers need to attend the training, but the group CEO would need to as well. I doubt there's a ton of motivation for that.raendi wrote:Good news
Why there isn't McDonald's in Cambodia?
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A lot of franchises operate that way, so I don't see it as a big drawback for someone with a modicum of motivation. A larger issue is I thought McDonald's required you to own the land or something, but I might be totally wrong.
- Lucky Lucan
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Cue the "there are loads of Mexican restaurants in Phnom Penh that serve better food than that for better value" comments. To be honest I've never been in a Taco Bell, they look like the sort of places poor people go to to fight.McPhisto wrote:Cue the usual "who cares/who would ever eat this crap when you can get pork and rice a and prahok, etc." comments.
Romantic Cambodia is dead and gone. It's with McKinley in the grave.
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"Taco Bell has never lied to you!" Their defenders are staunch. From Chris Porter's "Ugly and Angry" special.
Freedom is not a state. It is an act. It is not some enchanted garden perched high on a distant plateau.. Freedom is a continuous action we all must take, and each generation must do its part to create an even more fair, more just society.-John Lewis
An old white sexpat with man tits, an African-American with shrunken balls, and a Russian hooker walk into a Taco Bell.
The man says he retired at 25. Doesn’t sound appealing to me. Who would want to retire so young?
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