After the situation of Cambodia's tourism sector returned to normal, the Royal Government of Cambodia has set out a three-point strategy on tourism for 2024-2025 to strengthen local quality capacity and promote training in line with digital technology.
The following are the three strategies that the government has prepared for the plan to restore and promote Cambodia's tourism in and after the Covid-19 crisis:
Strategy 1: Promote economic growth and decent employment in tourism
The first strategy is to develop smart tourism in response to the context of the fourth industrial revolution, as well as to diversify tourism products to be more attractive and quality. There is also a continuation of additional training on human resources in the tourism sector to be in line with the human resource development plan in the tourism sector to another level.
Strategy 2: Strengthen domestic tourism and expand Cambodian tourism to international markets
The second strategy is to use four strategic activities, including the first is to continue to mechanism and promote tourism. Second, to promote the long-haul tourism market to Cambodia; third, to organize and promote tourism promotion through major events such as sports, eco-tourism and cultural events; and fourth, to strengthen domestic tourism for quality and sustainability.
Strategy 3: Tourism Governance in the Future
The latest strategy is to strengthen governance, support tourism, continue governance mechanisms at all levels, both nationally and sub-nationally, towards digital governments with the strengthening of tourism destinations to be effective and sustainable. At the same time, it is ready to set up a resilience mechanism and respond immediately when encountering various problems in the tourism sector. There is also a plan for responding in a timely manner in the face of future crises.
At the beginning of January 2023, Samdech Techo Hun Sen said that Cambodia will not discriminate, and will open the door to receive more tourists to Cambodia, while China announced the reopening of the country. Samdech Techo Hun Sen also hopes that Cambodia can receive about 2 million Chinese tourists in 2023.
https://www.kampucheathmey.com/local-news/452793
Cambodia's Latest 3 Point Tourism Plan
- Bong Burgundy
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